Vol. 4: Success factors for a market entry in Russia
Russia is a founding member of the Eurasian Economic Union (EAEU) a vast Free Trade Area that essentially sits between China and the European Union. By entering on the Russian market, the foreign investors get a unique opportunity to break into the markets of the Eurasian Economic Union, as well as Asia.
Russia has initiated many and diverse new investment programs and is encouraging foreign investment, which could prove beneficial for businesses looking to find funds and continue the development process.
With the existing trends of using import substitution and localization of foreign firms’ production, new trends are developing rapidly in Russia, in particular logistics and supply chains.
This raises the question of what strategy should be adopted by manufacturing and servicing Swiss SMEs in order not to miss the opportunities for successful business in the Russian market and beyond.
An experienced panel of experts will answer this question based on a pragmatic structure: from a global economic and industrial perspective of Russia down to concrete case-studies of Swiss companies successfully operating in this market.
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