{"id":21776,"date":"2021-09-08T17:06:00","date_gmt":"2021-09-08T17:06:00","guid":{"rendered":"https:\/\/www.he-arc.ch\/agenda\/comment-collaborer-avec-des-influenceurs\/"},"modified":"2021-09-08T17:06:00","modified_gmt":"2021-09-08T17:06:00","slug":"comment-collaborer-avec-des-influenceurs","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/comment-collaborer-avec-des-influenceurs\/","title":{"rendered":"Comment collaborer avec des influenceurs"},"content":{"rendered":"<p>En 2021, le marketing d&#8217;influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. Comment en tirer profit ?<\/p>\n<p>La journ\u00e9e sera consacr\u00e9e aux bonnes pratiques pour r\u00e9aliser des campagnes de Brand Content pertinentes sur les r\u00e9seaux sociaux avec des personnes influentes en Suisse romande.<\/p>\n<p>A l\u2019issue de la formation, les participant-e-s sauront&nbsp;:<\/p>\n<ul>\n<li>Qui sont les influenceurs ?<\/li>\n<li>Ou les trouver et comment les choisir ?<\/li>\n<li>Analyser leur communaut\u00e9 ?<\/li>\n<li>Comment les int\u00e9grer dans une strat\u00e9gie de communication ?<\/li>\n<li>Comment p\u00e9renniser la collaboration ?<\/li>\n<li>Etablir un budget et un cahier des charges pour une op\u00e9ration d\u2019influence ?<\/li>\n<li>Analyser les r\u00e9sultats<\/li>\n<\/ul>\n<p>HEG &#8211; Haute \u00e9cole de gestion Arc<br \/>\nCampus Arc 1<br \/>\nEspace de l\u2019Europe 21<br \/>\n2000 Neuch\u00e2tel<\/p>\n<p><strong>Conform\u00e9ment aux mesures sanitaires \u00e9dict\u00e9es par le Conseil f\u00e9d\u00e9ral, un certificat COVID, accompagn\u00e9 d&#8217;un document d&#8217;identit\u00e9, est obligatoire <\/strong> <strong>pour participer \u00e0 cette formation.<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ig.he-arc.ch\/influenceurs\/\">Inscription<\/a><\/li>\n<li><a href=\"\/sites\/www.he-arc.ch\/files\/GES\/Agenda\/2021\/ges-fly211110-comment_collaborer_avec_les_influenceurs.pdf\" target=\"_blank\" rel=\"noopener\">Flyer<\/a><\/li>\n<li><a href=\"mailto:melissa.lopez-garcia@he-arc.ch?subject=Comment%20collaborer%20avec%20des%20influenceurs%202021\">Contact<\/a><\/li>\n<\/ul>\n","protected":false},"author":16,"featured_media":21613,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-21776","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment collaborer avec des influenceurs - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/agenda\/comment-collaborer-avec-des-influenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment collaborer avec des influenceurs - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"En 2021, le marketing d&#8217;influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. 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