En 2022, le marketing d’influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. Comment en tirer profit ?<\/p>\n
La journ\u00e9e sera consacr\u00e9e aux bonnes pratiques pour r\u00e9aliser des campagnes de Brand Content pertinentes sur les r\u00e9seaux sociaux avec des personnes influentes en Suisse romande.<\/p>\n
\n- Qui sont les influenceurs ?<\/li>\n
- O\u00f9 les trouver et comment les choisir ?<\/li>\n
- Analyser leur communaut\u00e9 ?<\/li>\n
- Comment les int\u00e9grer dans une strat\u00e9gie de communication ?<\/li>\n
- Comment p\u00e9renniser la collaboration ?<\/li>\n
- \u00c9tablir un budget et un cahier des charges pour une op\u00e9ration d\u2019influence ?<\/li>\n
- Analyser les r\u00e9sultats<\/li>\n<\/ul>\n
HEG – Haute \u00e9cole de gestion Arc
\nCampus Arc 1
\nEspace de l\u2019Europe 21
\n2000 Neuch\u00e2tel<\/p>\n
Salle 240<\/p>\n
\n- Programme<\/a><\/li>\n
- Inscription<\/a><\/li>\n
- Contact<\/a><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":21613,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-38825","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"\nComment collaborer avec des influenceurs - Haute-Ecole Arc<\/title>\n<meta name=\"description\" content=\"En 2022, le marketing d'influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. 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