{"id":38825,"date":"2022-10-06T12:35:17","date_gmt":"2022-10-06T11:35:17","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=38825"},"modified":"2022-10-14T13:46:03","modified_gmt":"2022-10-14T12:46:03","slug":"comment-collaborer-avec-des-influenceurs-2","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/comment-collaborer-avec-des-influenceurs-2\/","title":{"rendered":"Comment collaborer avec des influenceurs"},"content":{"rendered":"<p>En 2022, le marketing d&#8217;influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. Comment en tirer profit ?<\/p>\n<p>La journ\u00e9e sera consacr\u00e9e aux bonnes pratiques pour r\u00e9aliser des campagnes de Brand Content pertinentes sur les r\u00e9seaux sociaux avec des personnes influentes en Suisse romande.<\/p>\n<p>A l\u2019issue de la formation, les participant-e-s sauront\u00a0:<\/p>\n<ul>\n<li>Qui sont les influenceurs ?<\/li>\n<li>O\u00f9 les trouver et comment les choisir ?<\/li>\n<li>Analyser leur communaut\u00e9 ?<\/li>\n<li>Comment les int\u00e9grer dans une strat\u00e9gie de communication ?<\/li>\n<li>Comment p\u00e9renniser la collaboration ?<\/li>\n<li>\u00c9tablir un budget et un cahier des charges pour une op\u00e9ration d\u2019influence ?<\/li>\n<li>Analyser les r\u00e9sultats<\/li>\n<\/ul>\n<p>HEG &#8211; Haute \u00e9cole de gestion Arc<br \/>\nCampus Arc 1<br \/>\nEspace de l\u2019Europe 21<br \/>\n2000 Neuch\u00e2tel<\/p>\n<p>Salle 240<\/p>\n<ul>\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/10\/GES-FLY221109-Comment-collaborer-avec-les-influenceurs.pdf\">Programme<\/a><\/li>\n<li><a href=\"https:\/\/www.ig.he-arc.ch\/influenceurs\/\">Inscription<\/a><\/li>\n<li><a href=\"mailto:melissa.lopez-garcia@he-arc.ch?subject=Comment%20collaborer%20avec%20des%20influenceurs%202021\">Contact<\/a><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":21613,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment collaborer avec des influenceurs - Haute-Ecole Arc<\/title>\n<meta name=\"description\" content=\"En 2022, le marketing d&#039;influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. 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