{"id":48855,"date":"2023-08-30T08:49:14","date_gmt":"2023-08-30T07:49:14","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=48855"},"modified":"2025-04-03T16:21:48","modified_gmt":"2025-04-03T14:21:48","slug":"journee-du-marketing-experientiel","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/journee-du-marketing-experientiel\/","title":{"rendered":"Journ\u00e9e du Marketing Exp\u00e9rientiel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&#8217;exp\u00e9rience client n&#8217;est plus une option, c&#8217;est une n\u00e9cessit\u00e9, nous sommes pass\u00e9s \u00e0 l&#8217;\u00e8re de la r\u00e9ciprocit\u00e9 entre le consommateur et la marque. La banalisation des produits, des services, des r\u00e9compenses (exemple la 2\u00e8me paire de lunettes gratuite etc.) est tellement omnipr\u00e9sente, qu&#8217;il est devenu compliqu\u00e9 d&#8217;\u00eatre unique sur un march\u00e9, d&#8217;avoir ce qu&#8217;on appelle dans le jargon un avantage concurrentiel. R\u00e9sultat &#8211; si vous n&#8217;\u00eates pas diff\u00e9rent, que votre produit ressemble \u00e0 de nombreuses alternatives sur le march\u00e9, pourquoi diable le consommateur changerait-il de &#8220;cr\u00e9merie&#8221; ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une piste semble possible : faire vivre une exp\u00e9rience \u00e9motionnellement forte \u00e0 son client pour d\u00e9passer le simple fait de vendre un produit pour rentrer avec lui dans une relation solide. C&#8217;est \u00e0 cette promesse que cette journ\u00e9e du marketing exp\u00e9rientiel va r\u00e9pondre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#8217;est la premi\u00e8re journ\u00e9e du marketing exp\u00e9rientiel en Suisse et elle s&#8217;articule selon un programme in\u00e9dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les keys speakers de la matin\u00e9e sont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9veloppement de la marque horlog\u00e8re BA111OD, qui a red\u00e9fini la vente et la distribution avec son r\u00e9seau d&#8217;Afluendors avec Thomas Baillod, Fondateur<\/li>\n\n\n\n<li>D\u00e9veloppement d\u2019un \u00ab empire \u00bb du burger avec Holy Cow avec Richard Williams, Founder, et Steve Richard, Head of Marketing and Communications<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9veloppement exponentiel et rapide de l\u2019agence immobili\u00e8re <a href=\"https:\/\/neho.ch\" target=\"_blank\" rel=\"noreferrer noopener\">Neho <\/a> qui a vendu le plus de biens en 2022 avec Eric Corradin , CEO, et Guillaume Cougard, Head of Product<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La journ\u00e9e se poursuit \u00e0 travers des ateliers pratiques sur les moments cl\u00e9s de l&#8217;exp\u00e9rience client (avant, pendant et apr\u00e8s) avec un concept &#8220;learning by doing&#8221; o\u00f9 les participant-e-s repartent avec des outils destin\u00e9s \u00e0 enrichir leur pratique.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez des moments intens\u00e9ment positifs dans l&#8217;exp\u00e9rience client &#8211; <em>St\u00e9phane Fellay<\/em><\/li>\n\n\n\n<li>R\u00e9inventez votre storytelling : Racontez moins, touchez plus &#8211; <em>S\u00e9bastien Durand<\/em><\/li>\n\n\n\n<li>Nouvelles technologies immersives dans la construction de l\u2019exp\u00e9rience client &#8211; <em>Julia Wirth<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette journ\u00e9e touche les professionnel-le-s dans les domaines de la communication, de la publicit\u00e9, du marketing, des relations publiques travaillant pour une PME, une multinationale, une association \u00e0 but non lucratif, \u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2023\/08\/GES-FLY231018-JMEX.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/apex\/f?p=444:50:::::P50_NUMERO:49\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:catia.piresvieira@he-arc.ch\">Contact<\/a><\/p>\n","protected":false},"author":12,"featured_media":2666,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-48855","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/agenda\/journee-du-marketing-experientiel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"L&#8217;exp\u00e9rience client n&#8217;est plus une option, c&#8217;est une n\u00e9cessit\u00e9, nous sommes pass\u00e9s \u00e0 l&#8217;\u00e8re de la r\u00e9ciprocit\u00e9 entre le consommateur et la marque. 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