{"id":49152,"date":"2023-09-14T08:18:28","date_gmt":"2023-09-14T07:18:28","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=49152"},"modified":"2023-11-07T14:11:08","modified_gmt":"2023-11-07T13:11:08","slug":"comment-collaborer-avec-des-influenceurs-3","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/comment-collaborer-avec-des-influenceurs-3\/","title":{"rendered":"Comment collaborer avec des influenceurs"},"content":{"rendered":"\n<p>En 2023, le marketing d&#8217;influence est un levier important pour aider les entreprises \u00e0 gagner en visibilit\u00e9, en notori\u00e9t\u00e9 et au d\u00e9veloppement de leurs ventes. Comment en tirer profit ?<\/p>\n\n\n\n<p>La journ\u00e9e sera consacr\u00e9e aux bonnes pratiques pour r\u00e9aliser des campagnes de Brand Content pertinentes sur les r\u00e9seaux sociaux avec des personnes influentes en Suisse romande.<\/p>\n\n\n\n<p>Cette formation s\u2019adresse aux community managers, aux communicant-e-s et personnes travaillant dans le marketing.<\/p>\n\n\n\n<p>L&#8217;intervenante est Myriam Pichard. Sp\u00e9cialiste en communication et strat\u00e9gie digitale, elle slashe d\u2019une activit\u00e9 \u00e0 l\u2019autre, entre la direction marketing et communication du groupe Clinique Matignon, et son activit\u00e9 de freelance. Experte du domaine, elle enseigne la strat\u00e9gie d\u2019influence et accompagne des client-e-s dans l\u2019\u00e9laboration de leurs campagnes.<\/p>\n\n\n\n<p>HEG \u2013 Haute \u00e9cole de gestion Arc<br>Campus Arc 1<br>Espace de l\u2019Europe 21<br>2000 Neuch\u00e2tel<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2023\/09\/GES-FLY231108-Comment-collaborer-avec-les-influenceurs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/apex\/f?p=444:50:::::P50_NUMERO:42\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"mailto:catia.piresvieira@he-arc.ch\">Contact<\/a><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":49157,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-49152","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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