{"id":57671,"date":"2024-05-16T16:38:50","date_gmt":"2024-05-16T15:38:50","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=57671"},"modified":"2026-05-04T13:54:05","modified_gmt":"2026-05-04T11:54:05","slug":"masterclass-marketing-tiktok-video-impactante","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/masterclass-marketing-tiktok-video-impactante\/","title":{"rendered":"Masterclass Marketing: Comment r\u00e9aliser une vid\u00e9o impactante pour TikTok"},"content":{"rendered":"\n<p>Durant ces deux journ\u00e9es, les participant-e-s apprendront \u00e0 ma\u00eetriser les sp\u00e9cificit\u00e9s de la plateforme, de l&#8217;id\u00e9ation \u00e0 la diffusion, pour toucher les g\u00e9n\u00e9rations Z et Alpha l\u00e0 o\u00f9 elles se trouvent.<\/p>\n\n\n\n<p>Cette formation s&#8217;adresse aux professionnel-le-s du marketing et de la communication souhaitant int\u00e9grer TikTok dans leur strat\u00e9gie digitale : community managers, responsables de marque, charg\u00e9-e-s de communication en entreprise, en institution ou en agence, ainsi qu&#8217;aux entrepreneur-e-s d\u00e9sireux-euses de toucher les nouvelles g\u00e9n\u00e9rations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Intervenant-e-s :<\/h4>\n\n\n\n<p>Jennifer Mampasi et Sacha Siegenthaler sont les cofondateurs de <a href=\"https:\/\/www.hizia.xyz\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Hi ZIA<\/a>, agence sp\u00e9cialis\u00e9e en marketing Gen Z et Gen Alpha bas\u00e9e \u00e0 Lausanne. Ils accompagnent marques et institutions dans leur strat\u00e9gie de communication aupr\u00e8s des nouvelles g\u00e9n\u00e9rations, que ce soit via du contenu, de l&#8217;activation physique ou digitale ainsi que du conseil strat\u00e9gique. Ils interviennent \u00e9galement r\u00e9guli\u00e8rement en tant que formateurs et conf\u00e9renciers, notamment \u00e0 la HEG Gen\u00e8ve, \u00e0 la Raiffeisen, \u00e0 Jobup ou encore \u00e0 l&#8217;EHL.<\/p>\n\n\n\n<p>La formation est limit\u00e9e \u00e0 12 inscriptions.<br>D\u00e9lai d&#8217;inscription : 21 ao\u00fbt<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/05\/GES-FLY260828-MasterClassMarketing_VideoTikTok-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/form\/230\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a><\/li>\n\n\n\n<li><a href=\"mailto:GES.Rad.events@he-arc.ch\" target=\"_blank\" rel=\"noreferrer noopener\">Contact<\/a><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":82193,"template":"","he-arc_domain":[2],"he-arc_event_category":[226],"class_list":["post-57671","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-masterclass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masterclass Marketing: Comment r\u00e9aliser une vid\u00e9o impactante pour TikTok - Haute-Ecole Arc<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 cr\u00e9er des vid\u00e9os TikTok performantes en 2 jours (28\u201329 ao\u00fbt 2026). 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