{"id":61797,"date":"2024-10-02T09:45:12","date_gmt":"2024-10-02T08:45:12","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=61797"},"modified":"2024-11-13T10:16:19","modified_gmt":"2024-11-13T09:16:19","slug":"2eme-journee-du-marketing-experientiel","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/2eme-journee-du-marketing-experientiel\/","title":{"rendered":"2\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Saviez-vous que pr\u00e8s de 95% des nouveaux produits lanc\u00e9s chaque ann\u00e9e \u00e9chouent \u00e0 s&#8217;imposer sur le march\u00e9 ? Cette r\u00e9alit\u00e9, d\u00e9voil\u00e9e par Harvard Business School, souligne l&#8217;importance cruciale d\u2019une exp\u00e9rience client inoubliable pour sortir du lot et en garantir la r\u00e9ussite commerciale. Alors que la concurrence s&#8217;intensifie, l&#8217;exp\u00e9rience client devient le levier d\u00e9terminant pour capter et fid\u00e9liser vos client-e-s. Rejoignez-nous et apprenez \u00e0 faire de votre marque une r\u00e9f\u00e9rence durable en 2025 et au-del\u00e0 !<br><br>Parmi nos orateurs-trices de renom, vous aurez l&#8217;opportunit\u00e9 d&#8217;entendre l&#8217;exp\u00e9rience de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daniel Rossellat, Pr\u00e9sident du <a href=\"https:\/\/yeah.paleo.ch\/fr\">Pal\u00e9o Festival Nyon<\/a> et Syndic de la ville de Nyon<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nicolas Duplaix, Brand Building Capabilities &amp; Events Senior Manager chez <a href=\"https:\/\/www.nespresso.com\/ch\/fr\/\">Nespresso<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">et d&#8217;assister \u00e0 une table ronde interactive avec case study anim\u00e9e par Victoria Marchand, <a href=\"https:\/\/cominmag.ch\/\">COMINMAG<\/a>, Michael Kamm, <a href=\"https:\/\/trio.ch\/\">Trio<\/a>, et Julien Intartaglia, <a href=\"https:\/\/www.he-arc.ch\/gestion-en\/institut-de-la-communication-et-du-marketing-experientiel-icme\/\">ICME<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les intervenant-e-s partageront comment, \u00e0 travers des strat\u00e9gies centr\u00e9es sur l&#8217;exp\u00e9rience client, ils ont su transformer des d\u00e9fis complexes en histoires de succ\u00e8s national\/mondial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La journ\u00e9e se poursuivra avec des ateliers th\u00e9matiques \u00e0 choix:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CX with fun: Jouez et \u00e9changez sur l&#8217;exp\u00e9rience client &#8211; Anne-Laure Vaudan, Co-founder &amp; Managing partner de <a href=\"https:\/\/www.nexa.ch\/\">nexa<\/a>, cabinet de conseil en Exp\u00e9rience Client<\/li>\n\n\n\n<li>De clients \u00e0 fans: transformer l&#8217;\u00e9motion en engagement &#8211; Rafa\u00ebl Binggeli, CEO de <a href=\"https:\/\/www.sponsorize.ch\/\">Sponsorize<\/a><\/li>\n\n\n\n<li>Exp\u00e9rience Client : Quand le Cerveau D\u00e9cide &#8211; Julien Intartaglia, Doyen <a href=\"https:\/\/www.he-arc.ch\/gestion-en\/institut-de-la-communication-et-du-marketing-experientiel-icme\/\">ICME <\/a>&amp; Suren Gunawardena, Adjoint Scientifique <a href=\"https:\/\/www.he-arc.ch\/gestion-en\/institut-de-la-communication-et-du-marketing-experientiel-icme\/\">ICME<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette journ\u00e9e touche les professionnel-le-s dans les domaines de la communication, de la publicit\u00e9, du marketing, des relations publiques travaillant pour une PME, une multinationale, une association \u00e0 but non lucratif, \u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2024\/03\/GES-FLY241205-JMEX.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/form\/120\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a> (jusqu&#8217;au 27 novembre 2024)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:catia.piresvieira@he-arc.ch\">Contact<\/a><\/p>\n","protected":false},"author":46,"featured_media":61802,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-61797","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/agenda\/2eme-journee-du-marketing-experientiel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"Saviez-vous que pr\u00e8s de 95% des nouveaux produits lanc\u00e9s chaque ann\u00e9e \u00e9chouent \u00e0 s&#8217;imposer sur le march\u00e9 ? 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