{"id":62066,"date":"2024-10-10T16:47:58","date_gmt":"2024-10-10T15:47:58","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=62066"},"modified":"2024-10-14T09:19:50","modified_gmt":"2024-10-14T08:19:50","slug":"masterclass-etre-community-manager-en-2024","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/masterclass-etre-community-manager-en-2024\/","title":{"rendered":"MasterClass: \u00catre community manager en 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces actions ne s\u2019improvisent pas et m\u00e9ritent que les personnes qui les m\u00e8nent soient ad\u00e9quatement form\u00e9es pour y rem\u00e9dier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux journ\u00e9es de formation sur le <em>community management<\/em> pr\u00e9sentent l&#8217;actualit\u00e9 et les bonnes pratiques \u00e0 ma\u00eetriser en 2024 en alternant th\u00e9orie et pratique. La premi\u00e8re journ\u00e9e est consacr\u00e9e aux bases du <em>community management<\/em>, la deuxi\u00e8me s&#8217;int\u00e9resse plus aux fonctionnalit\u00e9s avanc\u00e9es, analyses des performances et optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette masterclass s\u2019adresse aux communicant\u00b7es et aux personnes travaillant dans le marketing, ainsi qu\u2019\u00e0 tous ceux et toutes celles qui ont un int\u00e9r\u00eat par la gestion des pr\u00e9sences professionnelles sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contenu :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La fonction de community manager et la fonction des plateformes<\/li>\n\n\n\n<li>La strat\u00e9gie de contenus<\/li>\n\n\n\n<li>La publicit\u00e9 sur les m\u00e9dias sociaux<\/li>\n\n\n\n<li>L\u2019intelligence artificielle (IA) g\u00e9n\u00e9rative et le community management<\/li>\n\n\n\n<li>La strat\u00e9gie de personal branding<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intervenant-e-s :<\/strong><br>Myriam Pichard sera accompagn\u00e9e d\u2019expert-e-s, comme Barbara Demont et Yannick Rollier, formateur-trice-s et expert-e-s en marketing digital et m\u00e9dias sociaux.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lieu<\/strong><br>HEG \u2013 Haute \u00e9cole de gestion Arc<br>Campus Arc 1<br>Espace de l\u2019Europe 21<br>2000 Neuch\u00e2tel<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2024\/10\/GES-FLY241115-Etre-community-manager.pdf\">Flyer<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/form\/124\">Inscription<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"mailto:catia.piresvieira@he-arc.ch\">Contact<\/a><br><br><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":62067,"template":"","he-arc_domain":[2],"he-arc_event_category":[226],"class_list":["post-62066","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-masterclass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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