{"id":72271,"date":"2025-10-02T12:51:04","date_gmt":"2025-10-02T10:51:04","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=72271"},"modified":"2025-10-02T12:51:05","modified_gmt":"2025-10-02T10:51:05","slug":"3eme-journee-du-marketing-experientiel","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/","title":{"rendered":"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel"},"content":{"rendered":"\n<p>La 3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel de la HEG Arc Neuch\u00e2tel vous plonge au coeur de ces enjeux.<br>Au programme : un t\u00e9moignage inspirant du CEO de la marque nationale Morand &amp; Cie SA, une immersion dans la strat\u00e9gie \u00e9motionnelle de la marque de caf\u00e9 La Semeuse, une s\u00e9quence exclusive avec l\u2019influenceur c\u00e9l\u00e8bre sur Tik tok Sami Loft (1,2 M d\u2019abonn\u00e9s) et trois ateliers pratiques sur l\u2019IA, l&#8217;exp\u00e9rience client et les campagnes d\u2019influence.<\/p>\n\n\n\n<p>Cette journ\u00e9e offre aux participant\u00b7e\u00b7s l\u2019opportunit\u00e9 de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9inventer son march\u00e9 en transformant un savoir-faire en exp\u00e9rience innovante ;<\/li>\n\n\n\n<li>Cr\u00e9er \u00e9motion et engagement pour renforcer la relation client ;<\/li>\n\n\n\n<li>Ma\u00eetriser r\u00e9seaux sociaux &amp; influence pour gagner en visibilit\u00e9 \/ notori\u00e9t\u00e9 ;<\/li>\n\n\n\n<li>Explorer le potentiel de l\u2019IA pour r\u00e9inventer la relation client gr\u00e2ce \u00e0 des ateliers immersifs;<\/li>\n<\/ul>\n\n\n\n<p>Une journ\u00e9e pens\u00e9e pour repartir avec des id\u00e9es actionnables, des outils actuels et une vision renouvel\u00e9e du marketing exp\u00e9rientiel.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/10\/GES-FLY251204-JMEX.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/form\/181\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a> (jusqu&#8217;au 27 novembre 2025)<\/p>\n\n\n\n<p><a href=\"mailto:GES.RaD.events@he-arc.ch\" target=\"_blank\" rel=\"noreferrer noopener\">Contact<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":46,"featured_media":72266,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-72271","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"La 3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel de la HEG Arc Neuch\u00e2tel vous plonge au coeur de ces enjeux.Au programme : un t\u00e9moignage inspirant du CEO de la marque nationale Morand &amp; Cie SA, une immersion dans la strat\u00e9gie \u00e9motionnelle de la marque de caf\u00e9 La Semeuse, une s\u00e9quence exclusive avec l\u2019influenceur c\u00e9l\u00e8bre sur Tik tok [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute-Ecole Arc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T10:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405-1024x819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/\",\"url\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/\",\"name\":\"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc\",\"isPartOf\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405.jpg\",\"datePublished\":\"2025-10-02T10:51:04+00:00\",\"dateModified\":\"2025-10-02T10:51:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#primaryimage\",\"url\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405.jpg\",\"contentUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405.jpg\",\"width\":2500,\"height\":2000,\"caption\":\"businessman standing at the exit, clouds and sky, painted on the wall of a business plan MbB0FybJyq3RxlWZKuo2gI5saM9mzUDnW\/7AJd6l3Tb3Lw\/By\/OhqGd1mqTfhXcMO3I5hMdhajU740DQoAAiqoXH5jVLZei4Y4CTeMYJ1qIvBM\/LFIrAdzxnb3jKb76r4ATyFP+NRHG9Cpe8lmiF1CoZ+LGeoAiRxJUP0Z8knNwY\/PSaWNReX2yh7gkeLDPtOPVaYqX2hXvCccS8n2q\/RJ1hQWoCsrCA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.he-arc.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/www.he-arc.ch\/en\/events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"name\":\"Haute-Ecole Arc\",\"description\":\"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. Gestion, Ing\u00e9nierie, Sant\u00e9, Conservation-\u200brestauration.\",\"publisher\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.he-arc.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#organization\",\"name\":\"Haute Ecole Arc\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg\",\"contentUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg\",\"width\":140,\"height\":42,\"caption\":\"Haute Ecole Arc\"},\"image\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/","og_locale":"en_US","og_type":"article","og_title":"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc","og_description":"La 3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel de la HEG Arc Neuch\u00e2tel vous plonge au coeur de ces enjeux.Au programme : un t\u00e9moignage inspirant du CEO de la marque nationale Morand &amp; Cie SA, une immersion dans la strat\u00e9gie \u00e9motionnelle de la marque de caf\u00e9 La Semeuse, une s\u00e9quence exclusive avec l\u2019influenceur c\u00e9l\u00e8bre sur Tik tok [&hellip;]","og_url":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/","og_site_name":"Haute-Ecole Arc","article_modified_time":"2025-10-02T10:51:05+00:00","og_image":[{"width":1024,"height":819,"url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405-1024x819.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/","url":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/","name":"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel - Haute-Ecole Arc","isPartOf":{"@id":"https:\/\/www.he-arc.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#primaryimage"},"image":{"@id":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405.jpg","datePublished":"2025-10-02T10:51:04+00:00","dateModified":"2025-10-02T10:51:05+00:00","breadcrumb":{"@id":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#primaryimage","url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405.jpg","contentUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2025\/09\/dreamstime_l_36829405.jpg","width":2500,"height":2000,"caption":"businessman standing at the exit, clouds and sky, painted on the wall of a business plan MbB0FybJyq3RxlWZKuo2gI5saM9mzUDnW\/7AJd6l3Tb3Lw\/By\/OhqGd1mqTfhXcMO3I5hMdhajU740DQoAAiqoXH5jVLZei4Y4CTeMYJ1qIvBM\/LFIrAdzxnb3jKb76r4ATyFP+NRHG9Cpe8lmiF1CoZ+LGeoAiRxJUP0Z8knNwY\/PSaWNReX2yh7gkeLDPtOPVaYqX2hXvCccS8n2q\/RJ1hQWoCsrCA"},{"@type":"BreadcrumbList","@id":"https:\/\/www.he-arc.ch\/en\/agenda\/3eme-journee-du-marketing-experientiel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.he-arc.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.he-arc.ch\/en\/events\/"},{"@type":"ListItem","position":3,"name":"3\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel"}]},{"@type":"WebSite","@id":"https:\/\/www.he-arc.ch\/en\/#website","url":"https:\/\/www.he-arc.ch\/en\/","name":"Haute-Ecole Arc","description":"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. Gestion, Ing\u00e9nierie, Sant\u00e9, Conservation-\u200brestauration.","publisher":{"@id":"https:\/\/www.he-arc.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.he-arc.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.he-arc.ch\/en\/#organization","name":"Haute Ecole Arc","url":"https:\/\/www.he-arc.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg","contentUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg","width":140,"height":42,"caption":"Haute Ecole Arc"},"image":{"@id":"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_event\/72271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_event"}],"about":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/types\/he-arc_event"}],"author":[{"embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/users\/46"}],"version-history":[{"count":5,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_event\/72271\/revisions"}],"predecessor-version":[{"id":72565,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_event\/72271\/revisions\/72565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/media\/72266"}],"wp:attachment":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/media?parent=72271"}],"wp:term":[{"taxonomy":"he-arc_domain","embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_domain?post=72271"},{"taxonomy":"he-arc_event_category","embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_event_category?post=72271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}