{"id":79097,"date":"2026-02-19T12:09:00","date_gmt":"2026-02-19T11:09:00","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=79097"},"modified":"2026-02-19T12:09:34","modified_gmt":"2026-02-19T11:09:34","slug":"masterclass-rh-marketing-faire-de-la-marque-employeur-un-atout-strategique-pour-lentreprise","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/masterclass-rh-marketing-faire-de-la-marque-employeur-un-atout-strategique-pour-lentreprise\/","title":{"rendered":"Masterclass RH &amp; Marketing: Faire de la Marque employeur un atout strat\u00e9gique pour l\u2019entreprise"},"content":{"rendered":"\n<p>Dans ce cadre, de nombreux exemples et outils pratiques donneront \u00e0 chaque participant.e la possibilit\u00e9 d\u2019apprendre aupr\u00e8s de sp\u00e9cialistes en GRH, Marketing RH et Employee Advocacy.<\/p>\n\n\n\n<p>Comment \u00e9laborer et\/ou faire vivre une Marque employeur cr\u00e9dible et p\u00e9renne? et comment transformer les collaborateurs et collaboratrices \/ candidat.e.s en ambassadeurs et ambassadrices de l\u2019entreprise sur les r\u00e9seaux sociaux ?<br>Telle est l\u2019ambition de cette formation continue.<\/p>\n\n\n\n<p>HEG &#8211; Haute \u00e9cole de gestion Arc<br>Campus Arc 1<br>Espace de l\u2019Europe 21<br>2000 Neuch\u00e2tel<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/02\/GES-FLY260430-Masterclass-RH-Marketing-Marque-employeur.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/form\/208\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"mailto:brice.kouadio@heg-arc.ch\">Contact<\/a><br><br><br><br><br><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":25650,"template":"","he-arc_domain":[2],"he-arc_event_category":[226],"class_list":["post-79097","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-masterclass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masterclass RH &amp; 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