{"id":83098,"date":"2026-06-10T10:18:06","date_gmt":"2026-06-10T08:18:06","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=83098"},"modified":"2026-06-10T10:20:10","modified_gmt":"2026-06-10T08:20:10","slug":"best-practices-in-the-fight-against-counterfeiting-piracy","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/agenda\/best-practices-in-the-fight-against-counterfeiting-piracy\/","title":{"rendered":"Best practices in the fight against counterfeiting &amp; piracy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lors de l\u2019\u00e9dition 2026 du colloque, Stop \u00e0 la piraterie, le P\u00f4le de propri\u00e9t\u00e9 intellectuelle et de l\u2019innovation [PI]2 et l\u2019<a href=\"https:\/\/www.he-arc.ch\/gestion-en\/institut-de-lutte-contre-la-criminalite-economique-ilce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Institut de lutte contre la criminalit\u00e9 \u00e9conomique<\/a> \u00e9voqueront les r\u00e9cents d\u00e9veloppements dans le combat contre la contrefa\u00e7on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les intervenants d\u00e9tailleront les raisons pour lesquelles les consommateurs ach\u00e8tent des contrefa\u00e7ons m\u00eame en ayant conscience des risques associ\u00e9s, et pr\u00e9senteront les facteurs psychologiques, sociaux et \u00e9conomiques en jeu. Il sera \u00e9galement question du marketing des influenceurs ainsi que des canaux de distribution num\u00e9riques et du r\u00f4le qu\u2019ils jouent dans la propagation des contrefa\u00e7ons. Le programme encha\u00eenera avec les actualit\u00e9s de la Cellule Internet FH, une pr\u00e9sentation du nouvel IP Enforcement Tool de l\u2019Observatoire europ\u00e9en des atteintes aux droits de propri\u00e9t\u00e9 intellectuelle et un aper\u00e7u des signaux d\u2019alerte et des m\u00e9thodes de d\u00e9tection des contrefa\u00e7ons et de lutte contre ce fl\u00e9au. Le colloque, qui a pour vocation de favoriser les \u00e9changes entre les autorit\u00e9s, les entreprises et les sp\u00e9cialistes, se conclura par un podcast en direct.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/06\/Stop-Piracy_Programm_Fachtagung-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/06\/Stop-Piracy_Speakers_Symposium_2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Speakers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.stop-piracy.ch\/fr\/inscription-colloque-stop-a-la-piraterie-3-septembre-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription<\/a> : jusqu&#8217;au 21 ao\u00fbt 2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":12,"featured_media":83099,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-83098","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices in the fight against counterfeiting &amp; piracy - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/agenda\/best-practices-in-the-fight-against-counterfeiting-piracy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best practices in the fight against counterfeiting &amp; piracy - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"Lors de l\u2019\u00e9dition 2026 du colloque, Stop \u00e0 la piraterie, le P\u00f4le de propri\u00e9t\u00e9 intellectuelle et de l\u2019innovation [PI]2 et l\u2019Institut de lutte contre la criminalit\u00e9 \u00e9conomique \u00e9voqueront les r\u00e9cents d\u00e9veloppements dans le combat contre la contrefa\u00e7on. 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