{"id":85239,"date":"2026-09-22T16:11:34","date_gmt":"2026-09-22T14:11:34","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_event&#038;p=85239"},"modified":"2026-09-22T16:14:24","modified_gmt":"2026-09-22T14:14:24","slug":"4eme-journee-du-marketing-experientiel","status":"publish","type":"he-arc_event","link":"https:\/\/www.he-arc.ch\/en\/events\/4eme-journee-du-marketing-experientiel\/","title":{"rendered":"4\u00e8me Journ\u00e9e du Marketing Exp\u00e9rientiel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au programme : <a href=\"https:\/\/www.tissotwatches.com\/fr-ch\" data-type=\"link\" data-id=\"https:\/\/www.tissotwatches.com\/fr-ch\" target=\"_blank\" rel=\"noreferrer noopener\">Tissot <\/a> et la transformation d\u2019un h\u00e9ritage en d\u00e9sirabilit\u00e9, <a href=\"https:\/\/www.villars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Villars Ma\u00eetre Chocolatier<\/a> et la puissance de la brand equity, les coulisses d\u2019un ph\u00e9nom\u00e8ne viral g\u00e9n\u00e9rant des millions de vues sur les r\u00e9seaux sociaux, mais \u00e9galement des ateliers consacr\u00e9s au Psychomarketing, aux micro-cultures et tribus de consommateurs, \u00e0 l\u2019exp\u00e9rience visiteurs dans le tourisme et \u00e0 l\u2019exp\u00e9rience client dans le secteur bancaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une journ\u00e9e o\u00f9 se croisent grandes marques, expert-e-s, chercheur-euses et cr\u00e9ateurs-trices de contenu, avec une m\u00eame question en fil rouge : qu\u2019est-ce qui fera r\u00e9ellement la diff\u00e9rence dans l\u2019exp\u00e9rience client de demain ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette journ\u00e9e offre aux participant\u00b7e\u00b7s l\u2019opportunit\u00e9 de :<\/p>\n\n\n\n<ul >\n<li>Comprendre comment transformer l\u2019h\u00e9ritage d\u2019une marque en d\u00e9sirabilit\u00e9 et en avantage concurrentiel ;<\/li>\n<\/ul>\n\n\n\n<ul >\n<li>D\u00e9crypter les m\u00e9canismes psychologiques qui influencent les perceptions, les choix et les comportements des consommateurs ;<\/li>\n\n\n\n<li>Comprendre les nouvelles micro-cultures et communaut\u00e9s qui transforment les codes traditionnels du marketing ;<\/li>\n\n\n\n<li>Explorer les ressorts de la viralit\u00e9, de l\u2019authenticit\u00e9 et de l\u2019influence sur les r\u00e9seaux sociaux ;<\/li>\n\n\n\n<li>D\u00e9couvrir comment concevoir des exp\u00e9riences clients et visiteurs m\u00e9morables, coh\u00e9rentes et diff\u00e9renciantes ;<\/li>\n\n\n\n<li>S\u2019inspirer de cas r\u00e9els et repartir avec des id\u00e9es et outils directement transposables dans son organisation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une journ\u00e9e pens\u00e9e pour repartir avec des id\u00e9es actionnables, des outils actuels et une vision renouvel\u00e9e du marketing exp\u00e9rientiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/09\/GES-FLY261203-JMEX.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/jp-portal.gestion.he-arc.ch\/form\/239\" target=\"_blank\" rel=\"noreferrer noopener\">Inscription <\/a> (jusqu&#8217;au 27 novembre 2026)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:GES.events@he-arc.ch\" target=\"_blank\" rel=\"noreferrer noopener\">Contact<\/a><\/p>\n","protected":false},"author":46,"featured_media":85240,"template":"","he-arc_domain":[2],"he-arc_event_category":[16],"class_list":["post-85239","he-arc_event","type-he-arc_event","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_event_category-seminaire-conference"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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