{"id":42614,"date":"2023-02-14T16:44:39","date_gmt":"2023-02-14T15:44:39","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_project&p=42614"},"modified":"2023-02-16T08:48:08","modified_gmt":"2023-02-16T07:48:08","slug":"citybrandingrs","status":"publish","type":"he-arc_project","link":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/citybrandingrs\/","title":{"rendered":"La cr\u00e9ation et la gestion de l\u2019image de marque des villes de Suisse romande via les r\u00e9seaux sociaux"},"content":{"rendered":"\n

L’accueil de cette campagne, fort mitig\u00e9, rappelle qu’il existe un \u00e9cart entre les intentions d’une action de communication et sa r\u00e9ception effective.<\/p>\n\n\n\n

D\u00e8s lors, notre projet entend r\u00e9pondre \u00e0 la question suivante: Quels sont les facteurs-cl\u00e9s d\u2019une campagne de city branding sur les r\u00e9seaux sociaux, autant en production qu’en r\u00e9ception?<\/p>\n\n\n\n

\n
\n
\n Chef de projet\n <\/div>\n
\n Michael Perret<\/a>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"author":12,"featured_media":42615,"template":"","he-arc_domain":[2],"he-arc_project_skill":[87],"he-arc_project_year":[45],"class_list":["post-42614","he-arc_project","type-he-arc_project","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_project_skill-communication-et-marketing-experientiel","he-arc_project_year-45"],"acf":[],"yoast_head":"\nLa cr\u00e9ation et la gestion de l\u2019image de marque des villes de Suisse romande via les r\u00e9seaux sociaux - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/citybrandingrs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cr\u00e9ation et la gestion de l\u2019image de marque des villes de Suisse romande via les r\u00e9seaux sociaux - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"L’accueil de cette campagne, fort mitig\u00e9, rappelle qu’il existe un \u00e9cart entre les intentions d’une action de communication et sa r\u00e9ception effective. 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