{"id":70882,"date":"2025-07-28T15:42:34","date_gmt":"2025-07-28T13:42:34","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_project&#038;p=70882"},"modified":"2025-07-28T15:57:52","modified_gmt":"2025-07-28T13:57:52","slug":"veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle","status":"publish","type":"he-arc_project","link":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/","title":{"rendered":"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle"},"content":{"rendered":"\n<p>Cette analyse vise \u00e0 \u00e9valuer le positionnement actuel de l\u2019\u00e9tablissement, \u00e0 identifier sa proposition de valeur et \u00e0 examiner les opportunit\u00e9s de d\u00e9veloppement strat\u00e9gique. L\u2019\u00e9tude repose sur une analyse du micro- et du macro-environnement, l\u2019observation des tendances du march\u00e9, une \u00e9valuation de la concurrence ainsi que la r\u00e9alisation d\u2019entretiens avec des acteurs cl\u00e9s. Une r\u00e9flexion sur la strat\u00e9gie 2026 est propos\u00e9e au client.<\/p>\n\n\n\n<p>Equipe de projet : <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=367842974\">Julien Intartaglia<\/a>, <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=1787175679\" target=\"_blank\" rel=\"noreferrer noopener\">Suren Gunawardena<\/a> <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=9651967511\">Catia Pires Vieira<\/a> &amp; <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=1752349439\">Samuel Gertsch<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":46,"featured_media":5129,"template":"","he-arc_domain":[2],"he-arc_project_skill":[87],"he-arc_project_year":[111],"class_list":["post-70882","he-arc_project","type-he-arc_project","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_project_skill-communication-et-marketing-experientiel","he-arc_project_year-111"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"Cette analyse vise \u00e0 \u00e9valuer le positionnement actuel de l\u2019\u00e9tablissement, \u00e0 identifier sa proposition de valeur et \u00e0 examiner les opportunit\u00e9s de d\u00e9veloppement strat\u00e9gique. L\u2019\u00e9tude repose sur une analyse du micro- et du macro-environnement, l\u2019observation des tendances du march\u00e9, une \u00e9valuation de la concurrence ainsi que la r\u00e9alisation d\u2019entretiens avec des acteurs cl\u00e9s. Une r\u00e9flexion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute-Ecole Arc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T13:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/\",\"url\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/\",\"name\":\"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle - Haute-Ecole Arc\",\"isPartOf\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg\",\"datePublished\":\"2025-07-28T13:42:34+00:00\",\"dateModified\":\"2025-07-28T13:57:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#primaryimage\",\"url\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg\",\"contentUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg\",\"width\":390,\"height\":317,\"caption\":\"ICME, Institut de la Communication et du Marketing exp\u00e9rientiel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.he-arc.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R&D projects\",\"item\":\"https:\/\/www.he-arc.ch\/en\/rd-projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"name\":\"Haute-Ecole Arc\",\"description\":\"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. Gestion, Ing\u00e9nierie, Sant\u00e9, Conservation-\u200brestauration.\",\"publisher\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.he-arc.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#organization\",\"name\":\"Haute Ecole Arc\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg\",\"contentUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg\",\"width\":140,\"height\":42,\"caption\":\"Haute Ecole Arc\"},\"image\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle - Haute-Ecole Arc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/","og_locale":"en_US","og_type":"article","og_title":"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle - Haute-Ecole Arc","og_description":"Cette analyse vise \u00e0 \u00e9valuer le positionnement actuel de l\u2019\u00e9tablissement, \u00e0 identifier sa proposition de valeur et \u00e0 examiner les opportunit\u00e9s de d\u00e9veloppement strat\u00e9gique. L\u2019\u00e9tude repose sur une analyse du micro- et du macro-environnement, l\u2019observation des tendances du march\u00e9, une \u00e9valuation de la concurrence ainsi que la r\u00e9alisation d\u2019entretiens avec des acteurs cl\u00e9s. Une r\u00e9flexion [&hellip;]","og_url":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/","og_site_name":"Haute-Ecole Arc","article_modified_time":"2025-07-28T13:57:52+00:00","og_image":[{"width":390,"height":317,"url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/","url":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/","name":"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle - Haute-Ecole Arc","isPartOf":{"@id":"https:\/\/www.he-arc.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#primaryimage"},"image":{"@id":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg","datePublished":"2025-07-28T13:42:34+00:00","dateModified":"2025-07-28T13:57:52+00:00","breadcrumb":{"@id":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#primaryimage","url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg","contentUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/10\/ICME-Institut-Communication-Marketing-experientiel-cerveau-code-barre.jpg","width":390,"height":317,"caption":"ICME, Institut de la Communication et du Marketing exp\u00e9rientiel"},{"@type":"BreadcrumbList","@id":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/veille-de-marche-sur-lhotellerie-et-accompagnement-marketing-commercial-pour-le-projet-du-pont-de-thielle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.he-arc.ch\/en\/"},{"@type":"ListItem","position":2,"name":"R&D projects","item":"https:\/\/www.he-arc.ch\/en\/rd-projects\/"},{"@type":"ListItem","position":3,"name":"Veille de march\u00e9 sur l\u2019h\u00f4tellerie et accompagnement marketing\/commercial pour le projet du Pont-de-Thielle"}]},{"@type":"WebSite","@id":"https:\/\/www.he-arc.ch\/en\/#website","url":"https:\/\/www.he-arc.ch\/en\/","name":"Haute-Ecole Arc","description":"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. Gestion, Ing\u00e9nierie, Sant\u00e9, Conservation-\u200brestauration.","publisher":{"@id":"https:\/\/www.he-arc.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.he-arc.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.he-arc.ch\/en\/#organization","name":"Haute Ecole Arc","url":"https:\/\/www.he-arc.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg","contentUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg","width":140,"height":42,"caption":"Haute Ecole Arc"},"image":{"@id":"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_project\/70882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_project"}],"about":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/types\/he-arc_project"}],"author":[{"embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/users\/46"}],"version-history":[{"count":1,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_project\/70882\/revisions"}],"predecessor-version":[{"id":70883,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_project\/70882\/revisions\/70883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/media\/5129"}],"wp:attachment":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/media?parent=70882"}],"wp:term":[{"taxonomy":"he-arc_domain","embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_domain?post=70882"},{"taxonomy":"he-arc_project_skill","embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_project_skill?post=70882"},{"taxonomy":"he-arc_project_year","embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_project_year?post=70882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}