{"id":77721,"date":"2025-12-22T15:08:16","date_gmt":"2025-12-22T14:08:16","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_project&#038;p=77721"},"modified":"2025-12-22T15:08:17","modified_gmt":"2025-12-22T14:08:17","slug":"nudge-face-a-linfluence-digitale-nouveaux-outils-contre-lobesite-infantile","status":"publish","type":"he-arc_project","link":"https:\/\/www.he-arc.ch\/en\/projets-recherche\/nudge-face-a-linfluence-digitale-nouveaux-outils-contre-lobesite-infantile\/","title":{"rendered":"Nudge face \u00e0 l\u2019influence digitale : nouveaux outils contre l\u2019ob\u00e9sit\u00e9 infantile"},"content":{"rendered":"\n<p>Le projet propos\u00e9 vise \u00e0 r\u00e9soudre ce probl\u00e8me en utilisant des approches innovantes bas\u00e9es sur les sciences comportementales et neuroscientifiques pour cr\u00e9er des interventions plus immersives et efficaces. Il combine une \u00e9tude de neuromarketing et une \u00e9tude qualitative pour mieux comprendre les m\u00e9canismes influen\u00e7ant les comportements alimentaires des jeunes. Le projet a un impact scientifique important, offrant une analyse de l\u2019influence des nouvelles strat\u00e9gies de marketing digital et propose des recommandations bas\u00e9es sur des principes comme le nudge pour encourager des comportements alimentaires plus sains.<\/p>\n\n\n\n<p>Equipe de projet : <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=367842974\" target=\"_blank\" rel=\"noreferrer noopener\">Julien Intartaglia<\/a> &amp; <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=1787175679\" target=\"_blank\" rel=\"noreferrer noopener\">Suren Gunawardena<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":46,"featured_media":5129,"template":"","he-arc_domain":[2],"he-arc_project_skill":[87],"he-arc_project_year":[111,112],"class_list":["post-77721","he-arc_project","type-he-arc_project","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_project_skill-communication-et-marketing-experientiel","he-arc_project_year-111","he-arc_project_year-112"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nudge face \u00e0 l\u2019influence digitale : nouveaux outils contre l\u2019ob\u00e9sit\u00e9 infantile - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/projets-recherche\/nudge-face-a-linfluence-digitale-nouveaux-outils-contre-lobesite-infantile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nudge face \u00e0 l\u2019influence digitale : nouveaux outils contre l\u2019ob\u00e9sit\u00e9 infantile - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"Le projet propos\u00e9 vise \u00e0 r\u00e9soudre ce probl\u00e8me en utilisant des approches innovantes bas\u00e9es sur les sciences comportementales et neuroscientifiques pour cr\u00e9er des interventions plus immersives et efficaces. 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