{"id":84163,"date":"2026-07-28T11:22:37","date_gmt":"2026-07-28T09:22:37","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_project&p=84163"},"modified":"2026-07-28T11:22:39","modified_gmt":"2026-07-28T09:22:39","slug":"reflexions-et-accompagnement-de-la-strategie-de-marque-unifiee-dun-acteur-industriel","status":"publish","type":"he-arc_project","link":"https:\/\/www.he-arc.ch\/en\/rd-projects\/reflexions-et-accompagnement-de-la-strategie-de-marque-unifiee-dun-acteur-industriel\/","title":{"rendered":"R\u00e9flexions et accompagnement de la strat\u00e9gie de marque unifi\u00e9e d\u2019un acteur industriel"},"content":{"rendered":"\n

L\u2019approche permet d\u2019identifier les opportunit\u00e9s de march\u00e9 et de construire un positionnement coh\u00e9rent, pertinent et cr\u00e9ateur de valeur.<\/p>\n\n\n\n

\n
\n
\n Equipe de projet \n <\/div>\n
\n Julien Intartaglia<\/a>\n <\/div>\n
\n Suren Gunawardena<\/a>\n <\/div>\n
\n Samuel Gertsch<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"author":46,"featured_media":5129,"template":"","he-arc_domain":[2],"he-arc_project_skill":[87],"he-arc_project_year":[112],"class_list":["post-84163","he-arc_project","type-he-arc_project","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion","he-arc_project_skill-communication-et-marketing-experientiel","he-arc_project_year-112"],"acf":[],"yoast_head":"\nR\u00e9flexions et accompagnement de la strat\u00e9gie de marque unifi\u00e9e d\u2019un acteur industriel - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/rd-projects\/reflexions-et-accompagnement-de-la-strategie-de-marque-unifiee-dun-acteur-industriel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9flexions et accompagnement de la strat\u00e9gie de marque unifi\u00e9e d\u2019un acteur industriel - 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