{"id":17792,"date":"2019-10-24T16:31:00","date_gmt":"2019-10-24T16:31:00","guid":{"rendered":"https:\/\/www.he-arc.ch\/publications\/la-pub-qui-cartonne-les-dessous-des-techniques-publicitaires-qui-font-vendre\/"},"modified":"2022-01-03T09:46:47","modified_gmt":"2022-01-03T09:46:47","slug":"la-pub-qui-cartonne-les-dessous-des-techniques-publicitaires-qui-font-vendre","status":"publish","type":"he-arc_publication","link":"https:\/\/www.he-arc.ch\/en\/publications\/la-pub-qui-cartonne-les-dessous-des-techniques-publicitaires-qui-font-vendre\/","title":{"rendered":"La pub qui cartonne : les dessous des techniques publicitaires qui font vendre"},"content":{"rendered":"<p>2\u00e8me \u00e9dition (septembre 2019), Editions De Boeck, 144 pages.<\/p>\n<p><a href=\"https:\/\/people.he-arc.ch\/contact.php?id=367842974\" target=\"_blank\" rel=\"noopener\">Intartaglia, Julien<\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/www.deboecksuperieur.com\/ouvrage\/9782807314801-la-pub-qui-cartonne\" target=\"_blank\" rel=\"noopener\">Pour en savoir plus<\/a><\/li>\n<\/ul>\n","protected":false},"author":16,"featured_media":17691,"template":"","he-arc_domain":[2],"class_list":["post-17792","he-arc_publication","type-he-arc_publication","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La pub qui cartonne : les dessous des techniques publicitaires qui font vendre - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/publications\/la-pub-qui-cartonne-les-dessous-des-techniques-publicitaires-qui-font-vendre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pub qui cartonne : les dessous des techniques publicitaires qui font vendre - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"2\u00e8me \u00e9dition (septembre 2019), Editions De Boeck, 144 pages. 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