{"id":17814,"date":"2020-09-17T15:50:00","date_gmt":"2020-09-17T15:50:00","guid":{"rendered":"https:\/\/www.he-arc.ch\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/"},"modified":"2022-01-03T09:42:43","modified_gmt":"2022-01-03T09:42:43","slug":"direct-to-consumer-a-la-conquete-du-client-horloger","status":"publish","type":"he-arc_publication","link":"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/","title":{"rendered":"Direct to consumer: \u00e0 la conqu\u00eate du client horloger"},"content":{"rendered":"<p>23e Journ\u00e9e internationale du marketing horloger, Le Mont-Sur-Lausanne, LEP, 2020<\/p>\n<p><a href=\"https:\/\/people.he-arc.ch\/contact.php?id=2837102\" target=\"_blank\" rel=\"noopener\">Courvoisier Fran\u00e7ois H.<\/a>, Zorik Kalust (dir)<\/p>\n<ul>\n<li><a href=\"https:\/\/www.editionslep.ch\/direct-to-consumer-a-la-conquete-du-client-horloger-935238\" target=\"_blank\" rel=\"noopener\">En savoir plus<\/a><\/li>\n<\/ul>\n","protected":false},"author":16,"featured_media":17691,"template":"","he-arc_domain":[2],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct to consumer: \u00e0 la conqu\u00eate du client horloger - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct to consumer: \u00e0 la conqu\u00eate du client horloger - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"23e Journ\u00e9e internationale du marketing horloger, Le Mont-Sur-Lausanne, LEP, 2020 Courvoisier Fran\u00e7ois H., Zorik Kalust (dir) En savoir plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute-Ecole Arc\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-03T09:42:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/oldsite\/publi\/publications-livre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"117\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/\",\"url\":\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/\",\"name\":\"Direct to consumer: \u00e0 la conqu\u00eate du client horloger - Haute-Ecole Arc\",\"isPartOf\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\"},\"datePublished\":\"2020-09-17T15:50:00+00:00\",\"dateModified\":\"2022-01-03T09:42:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/direct-to-consumer-a-la-conquete-du-client-horloger\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.he-arc.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\/\/www.he-arc.ch\/en\/publications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Direct to consumer: \u00e0 la conqu\u00eate du client horloger\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"name\":\"Haute-Ecole Arc\",\"description\":\"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. 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