{"id":44319,"date":"2023-03-21T12:51:05","date_gmt":"2023-03-21T11:51:05","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_publication&#038;p=44319"},"modified":"2023-04-17T12:53:12","modified_gmt":"2023-04-17T11:53:12","slug":"regards-croises-sur-le-greenwashing","status":"publish","type":"he-arc_publication","link":"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/","title":{"rendered":"Regards crois\u00e9s sur le Greenwashing"},"content":{"rendered":"\n<p>Le 21 mars dernier, l\u2019Acad\u00e9mie des controverses et de la communication sensible organisait un s\u00e9minaire en ligne sous le th\u00e8me du greenwashing. Pr\u00e8s d\u2019une soixantaine d\u2019auditeurs ont pu observer ces \u00e9changes offrant un regard international sur le greenwashing, rendu possible gr\u00e2ce \u00e0 une diversit\u00e9 d\u2019intervenants en provenance de la Suisse, de la France, du Qu\u00e9bec, du Maroc et de la Belgique.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/people.he-arc.ch\/contact.php?id=367842974\" target=\"_blank\" rel=\"noreferrer noopener\">Julien Intartaglia<\/a><\/strong>, doyen de l\u2019Institut de la communication et du marketing exp\u00e9rientiel et professeur ordinaire HES \u00e0 la HEG Arc Neuch\u00e2tel en Suisse a pr\u00e9sent\u00e9 une \u00e9tude de cas sur l\u2019\u00e9coblanchiment en Suisse. Il nous r\u00e9f\u00e8re ainsi \u00e0 une enqu\u00eate r\u00e9alis\u00e9e pour le Cr\u00e9dit Suisse en 2022, qui r\u00e9v\u00e8le que 39 % des citoyens suisses sont pr\u00e9occup\u00e9s par l\u2019environnement. Le greenwashing fait \u00e9galement l\u2019objet d\u2019un encadrement au niveau l\u00e9gal, via une loi qui permet de contrer la concurrence d\u00e9loyale. Cette loi permet d\u2019infliger une amende aux entreprises qui communiquent des informations inexactes ou trompeuses par le biais de la publicit\u00e9 ou d\u2019autres canaux de communication. Un consommateur peut \u00e9galement s\u2019adresser \u00e0 la Commission suisse pour la loyaut\u00e9, qui elle peut exiger qu\u2019une entreprise prouve l\u2019exactitude de ses d\u00e9clarations environnementales. Monsieur Intartaglia conclut en discutant de l\u2019impact de la loi et des limites du pouvoir de la Commission.&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"http:\/\/academie-ccs.org\/regards-croises-sur-le-greenwashing\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus<\/a><\/li>\n<\/ul>\n","protected":false},"author":12,"featured_media":7646,"template":"","he-arc_domain":[2],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regards crois\u00e9s sur le Greenwashing - Haute-Ecole Arc<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas sur l\u2019\u00e9coblanchiment en Suisse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regards crois\u00e9s sur le Greenwashing - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude de cas sur l\u2019\u00e9coblanchiment en Suisse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute-Ecole Arc\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T11:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/11\/Livres-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/\",\"url\":\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/\",\"name\":\"Regards crois\u00e9s sur le Greenwashing - Haute-Ecole Arc\",\"isPartOf\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\"},\"datePublished\":\"2023-03-21T11:51:05+00:00\",\"dateModified\":\"2023-04-17T11:53:12+00:00\",\"description\":\"\u00c9tude de cas sur l\u2019\u00e9coblanchiment en Suisse.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/regards-croises-sur-le-greenwashing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.he-arc.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\/\/www.he-arc.ch\/en\/publications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Regards crois\u00e9s sur le Greenwashing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"name\":\"Haute-Ecole Arc\",\"description\":\"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. 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