{"id":64401,"date":"2024-12-09T13:57:15","date_gmt":"2024-12-09T12:57:15","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_publication&#038;p=64401"},"modified":"2024-12-09T14:41:46","modified_gmt":"2024-12-09T13:41:46","slug":"la-creation-et-la-gestion-de-limage-de-marque-des-villes-via-les-reseaux-sociaux","status":"publish","type":"he-arc_publication","link":"https:\/\/www.he-arc.ch\/en\/publications\/la-creation-et-la-gestion-de-limage-de-marque-des-villes-via-les-reseaux-sociaux\/","title":{"rendered":"La cr\u00e9ation et la gestion de l\u2019image de marque des villes via les r\u00e9seaux sociaux"},"content":{"rendered":"\n<p><strong>Approche comparative des facteurs-cl\u00e9s de city branding des villes romandes<\/strong><\/p>\n\n\n\n<p>\u00a0<a href=\"https:\/\/people.he-arc.ch\/contact.php?id=646882184\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Perret<\/a>, Pierre-Yves Moret, Valentine Delacrausaz, H\u00e9lo\u00efse Fortier, <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=1787175679\" target=\"_blank\" rel=\"noreferrer noopener\">Suren Gunawardena<\/a>, Maria Bashutkina, <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=120906597\" target=\"_blank\" rel=\"noreferrer noopener\">Alessio De Santo<\/a>, <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=2837003\" target=\"_blank\" rel=\"noreferrer noopener\">Nicolas Babey<\/a> et <a href=\"https:\/\/people.he-arc.ch\/contact.php?id=367842974\">Julien Intartaglia<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2024\/12\/Rapport_scientifique_CityBrandingRS.pdf\">En savoir plus<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":12,"featured_media":17685,"template":"","he-arc_domain":[2],"class_list":["post-64401","he-arc_publication","type-he-arc_publication","status-publish","has-post-thumbnail","hentry","he-arc_domain-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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