{"id":7586,"date":"2021-11-16T10:26:12","date_gmt":"2021-11-16T10:26:12","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_publication&#038;p=7586"},"modified":"2021-12-06T15:14:17","modified_gmt":"2021-12-06T15:14:17","slug":"les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle","status":"publish","type":"he-arc_publication","link":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/","title":{"rendered":"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle"},"content":{"rendered":"\n<p>\u00c9ditions Loisirs et P\u00e9dagogie, Le Mont-sur-Lausanne, 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/people.he-arc.ch\/contact.php?id=2837102\" target=\"_blank\" rel=\"noreferrer noopener\">Fran\u00e7ois H. Courvoisier<\/a><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.editionslep.ch\/les-bases-du-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus<\/a><\/li><\/ul>\n","protected":false},"author":12,"featured_media":7646,"template":"","he-arc_domain":[2],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"\u00c9ditions Loisirs et P\u00e9dagogie, Le Mont-sur-Lausanne, 2021. Fran\u00e7ois H. Courvoisier En savoir plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Haute-Ecole Arc\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T15:14:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/11\/Livres-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/\",\"url\":\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/\",\"name\":\"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle - Haute-Ecole Arc\",\"isPartOf\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\"},\"datePublished\":\"2021-11-16T10:26:12+00:00\",\"dateModified\":\"2021-12-06T15:14:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.he-arc.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\/\/www.he-arc.ch\/en\/publications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#website\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"name\":\"Haute-Ecole Arc\",\"description\":\"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. Gestion, Ing\u00e9nierie, Sant\u00e9, Conservation-\u200brestauration.\",\"publisher\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.he-arc.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#organization\",\"name\":\"Haute Ecole Arc\",\"url\":\"https:\/\/www.he-arc.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg\",\"contentUrl\":\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg\",\"width\":140,\"height\":42,\"caption\":\"Haute Ecole Arc\"},\"image\":{\"@id\":\"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle - Haute-Ecole Arc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/","og_locale":"en_US","og_type":"article","og_title":"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle - Haute-Ecole Arc","og_description":"\u00c9ditions Loisirs et P\u00e9dagogie, Le Mont-sur-Lausanne, 2021. Fran\u00e7ois H. Courvoisier En savoir plus","og_url":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/","og_site_name":"Haute-Ecole Arc","article_modified_time":"2021-12-06T15:14:17+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2021\/11\/Livres-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/","url":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/","name":"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle - Haute-Ecole Arc","isPartOf":{"@id":"https:\/\/www.he-arc.ch\/en\/#website"},"datePublished":"2021-11-16T10:26:12+00:00","dateModified":"2021-12-06T15:14:17+00:00","breadcrumb":{"@id":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.he-arc.ch\/en\/publications\/les-bases-du-marketing-principes-fondamentaux-gestion-strategique-et-operationnelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.he-arc.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Publications","item":"https:\/\/www.he-arc.ch\/en\/publications\/"},{"@type":"ListItem","position":3,"name":"Les bases du marketing, principes fondamentaux, gestion strat\u00e9gique et op\u00e9rationnelle"}]},{"@type":"WebSite","@id":"https:\/\/www.he-arc.ch\/en\/#website","url":"https:\/\/www.he-arc.ch\/en\/","name":"Haute-Ecole Arc","description":"Haute \u00e9cole sp\u00e9cialis\u00e9e Suisse. Gestion, Ing\u00e9nierie, Sant\u00e9, Conservation-\u200brestauration.","publisher":{"@id":"https:\/\/www.he-arc.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.he-arc.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.he-arc.ch\/en\/#organization","name":"Haute Ecole Arc","url":"https:\/\/www.he-arc.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg","contentUrl":"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2022\/01\/logo-he-arc.svg","width":140,"height":42,"caption":"Haute Ecole Arc"},"image":{"@id":"https:\/\/www.he-arc.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_publication\/7586"}],"collection":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_publication"}],"about":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/types\/he-arc_publication"}],"author":[{"embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":1,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_publication\/7586\/revisions"}],"predecessor-version":[{"id":12217,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_publication\/7586\/revisions\/12217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/media\/7646"}],"wp:attachment":[{"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/media?parent=7586"}],"wp:term":[{"taxonomy":"he-arc_domain","embeddable":true,"href":"https:\/\/www.he-arc.ch\/en\/wp-json\/wp\/v2\/he-arc_domain?post=7586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}