{"id":80249,"date":"2026-03-12T16:45:51","date_gmt":"2026-03-12T15:45:51","guid":{"rendered":"https:\/\/www.he-arc.ch\/?post_type=he-arc_work&#038;p=80249"},"modified":"2026-03-18T09:49:34","modified_gmt":"2026-03-18T08:49:34","slug":"andrade-medina-juan-mario","status":"publish","type":"he-arc_work","link":"https:\/\/www.he-arc.ch\/en\/projets-etudiants\/andrade-medina-juan-mario\/","title":{"rendered":"ANDRADE MEDINA Juan-Mario"},"content":{"rendered":"\n<p>\u00ab Shrink it and pink it \u00bb (r\u00e9tr\u00e9cis-la et rends-la rose) est devenu un dicton bien trop vrai pour d\u00e9crire une montre f\u00e9minine d\u00e9riv\u00e9e d\u2019une montre pour hommes, t\u00e9moignant d\u2019un manque de compr\u00e9hension de la gent f\u00e9minine et de ses attentes. Les codes et les standards \u00e9voluent en ad\u00e9quation avec leur \u00e9poque, d\u2019o\u00f9 la n\u00e9cessit\u00e9 de proposer des produits au design actuel pour satisfaire une client\u00e8le lass\u00e9e de voir les m\u00eames sch\u00e9mas se reproduire encore et encore.<\/p>\n\n\n\n<p>Baume &amp; Mercier, la sixi\u00e8me maison horlog\u00e8re la plus ancienne de Suisse encore existante, a montr\u00e9, tout au long de son histoire, sa capacit\u00e9 \u00e0 r\u00e9pondre aux attentes des femmes tout en les valorisant dans leur \u00e9mancipation.<\/p>\n\n\n\n<p>Aujourd\u2019hui, la maison du groupe Richemont cherche \u00e0 reconqu\u00e9rir sa client\u00e8le f\u00e9minine en commandant ce projet qui consiste \u00e0 concevoir une montre f\u00e9minine exceptionnelle rattach\u00e9e \u00e0 une collection actuelle de Baume &amp; Mercier.<\/p>\n\n\n\n<p>Le r\u00e9sultat obtenu est un garde-temps floral au style moderne et \u00e9pur\u00e9 \u00e9voquant le calme, incluant une complication unique en son genre qui vient y insuffler du mouvement et de la vie.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/03\/25IDE-TB582_AndradeMedina_Juan-Mario.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Poster du travail de bachelor de Juan-Mario Andrade Medina<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/03\/25IDE-TB582_AndradeMedina_Juan-Mario-1024x576.png\" alt=\"\" class=\"wp-image-79811\" style=\"aspect-ratio:1.7777280979990957;width:634px;height:auto\" srcset=\"https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/03\/25IDE-TB582_AndradeMedina_Juan-Mario-1024x576.png 1024w, https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/03\/25IDE-TB582_AndradeMedina_Juan-Mario-300x169.png 300w, https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/03\/25IDE-TB582_AndradeMedina_Juan-Mario-768x432.png 768w, https:\/\/www.he-arc.ch\/wp-content\/uploads\/2026\/03\/25IDE-TB582_AndradeMedina_Juan-Mario.png 1285w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":63,"featured_media":79811,"template":"","he-arc_domain":[3],"he-arc_training_branch":[47],"he-arc_training_orientation":[51],"he-arc_training_level":[58],"he-arc_project_year":[111],"class_list":["post-80249","he-arc_work","type-he-arc_work","status-publish","has-post-thumbnail","hentry","he-arc_domain-ingenierie","he-arc_training_branch-industrial-design-engineering","he-arc_training_orientation-concept-and-design-engineering","he-arc_training_level-travail-de-bachelor","he-arc_project_year-111"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ANDRADE MEDINA Juan-Mario - Haute-Ecole Arc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.he-arc.ch\/en\/projets-etudiants\/andrade-medina-juan-mario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANDRADE MEDINA Juan-Mario - Haute-Ecole Arc\" \/>\n<meta property=\"og:description\" content=\"\u00ab Shrink it and pink it \u00bb (r\u00e9tr\u00e9cis-la et rends-la rose) est devenu un dicton bien trop vrai pour d\u00e9crire une montre f\u00e9minine d\u00e9riv\u00e9e d\u2019une montre pour hommes, t\u00e9moignant d\u2019un manque de compr\u00e9hension de la gent f\u00e9minine et de ses attentes. 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