{"id":45965,"date":"2021-09-07T10:52:57","date_gmt":"2021-09-07T08:52:57","guid":{"rendered":"https:\/\/www.he-arc.ch\/en\/?p=45965"},"modified":"2025-08-12T13:42:29","modified_gmt":"2025-08-12T11:42:29","slug":"institute-of-communication-and-experiential-marketing-icme","status":"publish","type":"page","link":"https:\/\/www.he-arc.ch\/en\/business-management\/institute-of-communication-and-experiential-marketing-icme\/","title":{"rendered":"Institute of Communication and Experiential Marketing (ICME)"},"content":{"rendered":"
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\"\"<\/div>\n HE-Arc<\/a>\n
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<\/div>\n \n \n \n \n \n \n Institute of Communication and Experiential Marketing (ICME)<\/span>\n <\/div>\n\n <\/div>\n
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Institute of Communication and Experiential Marketing (ICME)<\/h1>\n <\/div>\n <\/div>\n <\/div>\n<\/header>\n\n\n
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The Institute of Communication and Experiential Marketing (ICME) supports private and public organisations and associations in the many challenges they face.<\/p>\n

The institute’s activities include mandates and research in the fields of economics, media, and advertising.<\/p>\n\n <\/div>\n\n\n\n

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Areas of Activity<\/strong><\/h2>\n\n\n\n

The Institute’s areas of expertise are manifold:<\/p>\n\n\n\n

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Digital Marketing<\/h2>\n <\/div>\n \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n\n
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With a specialisation in social networks and their uses (web and social network audits, digital strategy development and\/or analysis, social network training, and more.)<\/p>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Journalism<\/h2>\n <\/div>\n \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n\n
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Its challenges, changes and prospects concerning the arising questions of organisational information in the age of digital and content sharing.<\/p>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Watch Marketing<\/h2>\n <\/div>\n \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n\n
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Aiming to develop and promote marketing concepts and tools to the entire value chain of the Swiss watch industry: brands, suppliers, co-contractors, distributors, and other partners.<\/p>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Neuroscience and Cognitive Science<\/h2>\n <\/div>\n \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n\n
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Techniques applied to measuring advertising impact and understanding buyer behaviour.<\/p>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Nudge Marketing<\/h2>\n <\/div>\n \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n\n
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A helping hand in decision making: its contribution to health and ecological transition communication.<\/p>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Customer Experience<\/h2>\n <\/div>\n \n <\/span>\n <\/span>\n <\/span>\n <\/div>\n\n
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Design and management within different areas and activities.<\/p>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n


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Services for mandates<\/strong><\/h2>\n\n\n\n

ICME offers two approaches to meet your marketing and communication needs:<\/p>\n\n\n\n

The “classic” approach<\/h3>\n\n\n\n